Breast Cancer Awareness and how that campaign started…

American Cancer Society (ACS) and Imperial Chemical Industries. The initial goals were to educate the public about early detection and the importance of routine mammograms. The campaign was extended to a full month in October and has evolved into a global movement that includes fundraising and survivor support.

The beginning: The first campaign was a week-long event in 1985, established through a partnership between the American Cancer Society and Imperial Chemical Industries.

Early goals: The campaign was created to promote early detection and routine mammograms as a key part of fighting breast cancer.

Expansion and evolution: The campaign was expanded to a month-long observance in October and has grown into a global event.

Symbolism: The pink ribbon was introduced in 1992 and has become a widely recognized symbol for breast cancer awareness.

Modern impact: Today, the campaign not only focuses on awareness and early detection but also includes fundraising for research, supporting survivors, and advocating for legislative changes.